Terms of Service

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Customer", "you", or "your") and DynamiPrix Limited, a company registered in England and Wales with company number 17158148 ("DynamiPrix", "we", "us", or "our") governing your access to and use of the DynamiPrix dynamic pricing platform and associated services (the "Service").

By creating an account, accessing the Service, or clicking "I agree", you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you are entering into these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to these Terms.

If you do not agree to these Terms, you must not access or use the Service.

DynamiPrix provides a software-as-a-service (SaaS) platform that integrates with third-party booking systems to apply intelligent, algorithm-driven dynamic pricing to appointment slots. The Service analyses your booking history and demand patterns to automatically adjust prices for off-peak appointment windows, with the aim of increasing occupancy and revenue.

The Service is designed for use by small and medium-sized service businesses including, but not limited to, salons, spas, fitness studios, professional services firms, and creative workshops.

We reserve the right to modify, suspend, or discontinue the Service (or any part thereof) at any time, with reasonable notice where practicable. We will not be liable to you or any third party for any modification, suspension, or discontinuation of the Service.

To access the Service, you must create an account by providing accurate, current, and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

You must notify us immediately at [email protected] if you become aware of any unauthorised use of your account or any other security breach.

You may not create an account on behalf of another person without their authorisation, use another person's account without permission, or create multiple accounts for the purpose of circumventing restrictions or obtaining unfair advantage.

We reserve the right to suspend or terminate accounts that we reasonably believe are being used fraudulently, in violation of these Terms, or in a manner that may harm DynamiPrix or other users.

DynamiPrix operates on a performance-based pricing model. Our fees are calculated as a percentage of the incremental revenue growth attributable to the Service, as measured against your baseline revenue prior to integration.

The specific percentage fee, measurement methodology, and payment terms will be agreed in your Order Form or Service Agreement at the time of onboarding. Fees are invoiced monthly in arrears based on verified revenue uplift data.

All fees are quoted in British pounds sterling (GBP) and are exclusive of VAT. Where applicable, VAT will be added at the prevailing rate.

Payment is due within 30 days of invoice. Late payments may incur interest at 8% per annum above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.

We reserve the right to suspend access to the Service if payment is not received within 14 days of the due date, following written notice.

The Service integrates with third-party booking platforms via their published APIs. By connecting your booking platform to DynamiPrix, you authorise us to access, read, and write data to that platform as necessary to provide the Service.

You are responsible for ensuring that your use of third-party platforms complies with their respective terms of service. DynamiPrix is not responsible for any changes to third-party APIs that may affect the functionality of our integrations.

You retain ownership of all data you provide to us or that we access through your booking platform integrations. You grant DynamiPrix a limited, non-exclusive licence to access and process that data solely for the purpose of providing the Service.

We will handle your data in accordance with our Privacy Policy and applicable data protection law. Where we process personal data on your behalf, we act as a data processor and you act as the data controller.

You agree to use the Service only for lawful purposes and in accordance with these Terms. You must not use the Service in any way that:

Violates any applicable local, national, or international law or regulation, including consumer protection and pricing transparency laws.

Is fraudulent, deceptive, or misleading to your customers, including misrepresenting the basis for dynamic pricing adjustments.

Infringes the intellectual property rights of DynamiPrix or any third party.

Transmits any unsolicited or unauthorised advertising or promotional material.

Attempts to gain unauthorised access to any part of the Service, other accounts, or computer systems connected to the Service.

Introduces viruses, trojans, worms, or other malicious or harmful code.

Reverse engineers, decompiles, or disassembles any part of the Service.

Resells, sublicences, or otherwise makes the Service available to third parties without our prior written consent.

The Service, including all software, algorithms, designs, text, graphics, logos, and other content, is owned by DynamiPrix and is protected by copyright, trade mark, and other intellectual property laws.

These Terms do not transfer any intellectual property rights to you. You are granted a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business purposes during the term of your subscription.

You retain ownership of your business data and content. You grant DynamiPrix a limited licence to use aggregated, anonymised data derived from your use of the Service to improve our algorithms and services, provided that such data cannot be used to identify you or your customers.

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Service that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure.

Confidential information does not include information that: (a) is or becomes publicly known through no breach of these Terms; (b) was rightfully known before disclosure; (c) is independently developed without use of confidential information; or (d) must be disclosed by law or court order, provided the disclosing party gives reasonable prior notice where permitted.

DynamiPrix warrants that the Service will perform materially in accordance with its documentation under normal use and circumstances.

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" TO THE MAXIMUM EXTENT PERMITTED BY LAW. WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that: (a) the Service will be uninterrupted, error-free, or completely secure; (b) any specific revenue uplift or business outcome will be achieved; (c) the Service will meet your specific requirements; or (d) any errors in the Service will be corrected.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

To the maximum extent permitted by applicable law, DynamiPrix's total liability to you for all claims arising out of or relating to these Terms or the Service, whether in contract, tort (including negligence), or otherwise, shall not exceed the total fees paid by you to DynamiPrix in the 12 months immediately preceding the event giving rise to the claim.

In no event shall DynamiPrix be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of revenue, loss of data, loss of goodwill, or business interruption, even if we have been advised of the possibility of such damages.

Either party may terminate these Terms and your access to the Service by providing 30 days' written notice to the other party.

We may terminate or suspend your access immediately, without prior notice, if: (a) you materially breach these Terms and fail to remedy the breach within 14 days of written notice; (b) you become insolvent or enter into administration or liquidation; or (c) we are required to do so by law.

Upon termination, your right to access the Service will cease immediately. We will retain your data for 90 days following termination, after which it will be deleted in accordance with our data retention policy. You may request an export of your data within this 90-day window.

Provisions that by their nature should survive termination shall survive, including intellectual property, confidentiality, limitation of liability, and governing law.

These Terms are governed by and construed in accordance with the laws of England and Wales. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before initiating formal proceedings, both parties agree to attempt to resolve any dispute through good-faith negotiation for a period of 30 days following written notice of the dispute.

We reserve the right to modify these Terms at any time. We will notify you of material changes by email or by posting a notice on our website at least 30 days before the changes take effect. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms.

If you have any questions about these Terms, please contact us at:

**DynamiPrix Limited** Registered in England & Wales Company Number: 17158148 Email: [email protected] Website: dynamiprix.com